Keswick Multi-Care Center

Positioning Keswick as a Leader in Quality, Innovation and Leadership

Keswick was known for decades as a nursing home, but for its new service lines to succeed, Clapp needed to position it as a comprehensive community health resource.

The Client

Keswick was a local nursing home in Baltimore that had evolved to add services including an assisted living community, an adult day services program and a variety of community-based services.

The Problem

Keswick was known for decades as a nursing home, but for its new service lines to succeed, Clapp 360 Communications needed to position it as a comprehensive community health resource.

Our Solution

We used public relations techniques to create and disseminate to local media messaging about Keswick as an imaginative space, a partner, a good neighbor and a philanthropic organization. We also worked to elevate the profile of Keswick’s CEO as an expert source and thought leader in her area.

Our Results

Media coverage described Keswick’s comprehensive, community-centered approach, and Keswick’s CEO joined many boards and took on state-appointed positions in her area of expertise. She has won multiple leadership awards and was appointed to the Maryland Commission on Aging.

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