Johns Hopkins University

Managing JHU's CME Program

The CME office worked with multiple vendors with no one overseeing the big picture of its marketing efforts. It experienced inconsistency in the quality and pricing of marketing products and its deliverables were often late.

The Client

The Johns Hopkins University School of Medicine Office of Continuing Medical Education (CME) holds more than 80 conferences each year to offer physicians the medical courses they’re required to take to stay abreast of the latest developments in medicine.

The Problem

The CME office worked with multiple vendors with no one overseeing its direct mail efforts to potential attendees. It experienced inconsistency in the quality and pricing of mail and its in-home dates were often missed.

Our Solution

Clapp 360 Communications consolidated the mailing processes, establishing oversight of logistics, standardized pricing and created universal timelines that insured all mail was delivered on time. It coordinated, with design and printing vendor to ensure compliance with ever changing postal regulations, while mailing and delivery to multiple mail lists.

Our Results

Clapp 360 Communications now manages all mailing invitations for events, and Johns Hopkins has saved more than $100,000.

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