Jemicy School

Increasing Brand Awareness and Enrollment at Jemicy

Jemicy needed to maintain its stellar reputation when a competing school opened in the same region, and as other schools expanded their offerings for children with learning differences.

The Client

Jemicy School, founded in 1973, provides a highly individualized, flexible, and challenging education for above-average to gifted college-bound students with dyslexia or other related language-based learning differences.

The Problem

Jemicy needed to maintain its stellar reputation when a competing school opened in the same region, and as other schools expanded their offerings for children with learning differences.

Our Solution

Clapp 360 Communications used media outreach to raise awareness about Jemicy and the qualities that set it apart from its competition, and to position its head of school as a national expert and spokesperson for dyslexia. A strategic media-buying plan placed advertising to showcase the school’s open houses, summer camp and its admissions calendar.

Our Results

Jemicy saw an increase in philanthropic gifts, enabling it to expand its facilities. Extensive media coverage in virtually every local outlet highlight Jemicy and its unique programs. Jemicy now is the first school that comes to mind when people in Baltimore talk learning differences. It has now expanded to include a new Upper School building.

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