Baltimore Fraternal Order of Police

Crisis Management for Baltimore City Police After Unrest

The Baltimore City Fraternal Order of Police needed to improve law enforcement’s public image during and after the Freddie Gray case and the resulting unrest in the city, combined with a growing national distrust of police.

The Client

The Baltimore City Fraternal Order of Police is the union representing officers of the Baltimore Police Department.

The Problem

The Baltimore City Fraternal Order of Police needed to improve law enforcement’s public image during and after the Freddie Gray case and the resulting unrest in the city, combined with a growing national distrust of police.

Our Solution

We used media training with the union president—who already had made a misstep in the national media—to position him as an intelligent, knowledgeable voice in the national conversation about the unrest in Baltimore. We connected him with the media through editorial board meetings with the Baltimore Sun and other local outlets. We held a press conference to announce an after-action review of the unrest; we held a forum with officers to make their voices heard; we held focus groups and collected signed statements, emails and texts to build an after-action review.

Our Results

Union President Gene Ryan became a go-to source for national media, which extensively covered our news conference, forum and after-action review. Some media outlets credited the after-action review with the changes made to the Baltimore Police Department, including the firing of the commissioner the day we released the report. For its work on this, Clapp 360 Communications has won many awards, including:

  • PR News: Platinum PR Award, External Publication – 2016 for FOP After Action Review
  • PRSA Award of Excellence: Publications – 2016, FOP After Action Review
  • PRSA Best in Maryland: Crisis Communications – 2016, FOP During April 2015 Riots
Trusted by Top Brands