The CFG Bank

Creating a Brand Re-Design and Go To Market Strategy

CFG needed a marketing and public relations plan to boost its identity and brand recognition and build its customer base.

The Client

CFG Community Bank is a privately held bank headquartered in Baltimore with approximately $1 billion in assets.

The Problem

CFG needed a marketing and public relations plan to boost its identity, rename the organization and build brand recognition while growing its customer base.

Our Solution

Clapp 360 Communications strengthened CFG’s brand identity and later led a rebrandin geffort with marketing and public relations techniques that positioned the bank as a national lending force, operating with big-bank capabilities and superior retail products and rates. Clapp 360 Communications developed messaging, including print and radio advertising copy and marketing collateral, to clarify and promote the bank’s identity. As part of the later rebrand, we created a new logo, tagline and look and feel as well as signage, print and radio advertising and collateral. Public relations outreach elevated the visibility of the bank and its leadership.

Our Results

CFG Bank’s profile in the community has risen, with retaildeposits at an all-time high. Significant media coverage highlighted the philanthropic efforts of the bank and its owner, further improving its brand recognition. Clapp 360 Communications' email campaigns boosted awareness of the bank’s commercial offerings and unique areas of expertise, further helping the business grow.

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